Concept

The rapid development and convenience of biometric technology have led to its swift acceptance and integration into daily life. However, most people fail to realize the critical importance of their biometric data—such as facial information—which is akin to a password that cannot be changed.

In this project, I aim to evoke a sense of uncertainty and lack of control regarding the value and usage of personal information, highlighting the hidden, unseen activities behind the digital networks. Where does our data go? How is it being used? My goal is to encourage reflection and spark discussions on these questions.

From this idea, I abstracted a concept: "The Data Factory"—a repository that collects, stores, processes, and commodifies vast amounts of personal data at its core.

(1)

Cameras in neighborhoods, streets, and airports collect data on people's movements and behaviors, feeding this "raw material" into an information database.

(2)

Beauty filters and social apps collect facial data, analyze social connections, attributes, and even real-time locations, feeding this information into the database. Over time, the raw data is processed to construct a multidimensional profile of an individual.

(3)

At this stage, the database holds a complete and thoroughly analyzed information profile.

(4)

At this stage, the database contains an uncontrollable information profile, detached from its owner and sold via automated systems.

(5)

【 It could also be targeted by data thieves!！】

(6)

And the potential risk of
password breaches!

The direction of information flow :
【Red】incoming
【Blue】outgoing