Day dream

Simply twist with one hand to open the ice cream

packaging

SoSe 2022/23

Design Description

I designed a brand called "Day Dream," with packaging that can be effortlessly opened with one hand along a dotted line. It’s perfect for enjoying on the go, without the need to search for a trash can or worry about spilling. The color scheme features variations of blue and orange, evoking a cool summer evening breeze, sunsets over a lake, or a leisurely afternoon enjoying ice cream—a daydream-like feeling of joy.

Pain Point Analysis & Model Making

Color and Material Testing

Exhibition

Interaction with Visitors:

During the dismantling of the exhibition, I noticed folds and signs of experimentation on the neatly arranged packaging paper, which was a joyful moment for the creator.